Convert Google adwords keywords from broad match (no quotes or brackets) to phrase match "quotes" to exact match [square brackets] to -negative match

Just put your adword keywords or keyphrases one by line and press convert

I wrote this script in order to convert my adwords keywords from broad match (no quotes or brackets) to "phrase match", [exact match] or -negative. I hope you find it usefull.

If you use adwords, you already know what this is about.

Broad match: This is the default option. When you include keyword phrases such as adword keyword in your keyword list, your ads will appear when users search for adword and keyword , in any order and possibly along with other terms like: best adword keyword, adword keyword calculator, etc
Broad matches are often less targeted than exact or phrase matches.

Phrase match: Your ad appears when users search on the exact phrase and also when their search contains additional terms, as long as the keyword phrase is in exactly the same order . A phrase match for "adword keyword" would display your ad if a user search on: best adword keyword, high paying adword keyword, niche adword keyword,but not for: keyword for adword

Exact match: The search query must exactly match your keyword. This means [adword keyword] will only match a user request for: adword keyword and not for:best adword keyword , even though the second query contains your keyword.

Negative match: When you don't want your ad to show for certain keywords, you can put that keyword here. One of the most common negative matches is 'free'. In your keyword research you may also come across a lot of terms that you don't want to target. By entering them as negative matches, you will be able to cut down on wasteful clicks.
Be careful of what you put in as negative keywords though -you might end up cutting off some very valuable keyword searches.